Digital business but dissatisfied customers? Try focusing on their experience…

Digitalization of business is the way forward and many have already implemented it. But when you look at it from a customer’s angle, the picture looks distorted. Typically, customers hear from a company when there are information updates or when the company wants to sell them something. Between these two transactional scenarios companies seldom connect […]

Winning in the Turns

As it would every day, the Huanan market was abuzz with activity. But 31st December 2019 was grim because a pneumonia of unknown etiology had erupted, and it was spreading fast. WHO’s China Country Office was already on top of the situation as they detected that the diseases had already made its way into Wuhan […]

How to accelerate and retain brand engagement and loyalty during COVID-19?

Any unexpected crisis, such as today’s global pandemic, throws up many challenges for brands to stay in touch with their customers. Often, there’s a scramble to reassess sales and marketing priorities or realign business growth areas. Very shortly, though, there’s a realization that it may be a valuable opportunity to not only capture customer attention […]