Build Virality In Social Media With Personalised Social Video Marketing

The complex and uncertain environment of a growing pandemic crisis has forced the global economy to dramatically shift online for survival. Most companies are continuously sensing the changes and redrafting strategies to look at priorities and investments for the coming months and into 2021. A critical focus area for many is in understanding how they […]

Digital business but dissatisfied customers? Try focusing on their experience…

Digitalization of business is the way forward and many have already implemented it. But when you look at it from a customer’s angle, the picture looks distorted. Typically, customers hear from a company when there are information updates or when the company wants to sell them something. Between these two transactional scenarios companies seldom connect […]

Winning in the Turns

As it would every day, the Huanan market was abuzz with activity. But 31st December 2019 was grim because a pneumonia of unknown etiology had erupted, and it was spreading fast. WHO’s China Country Office was already on top of the situation as they detected that the diseases had already made its way into Wuhan […]