Account-Based Marketing: Create personalized buying experiences with videos

The rise of Account Based Marketing (ABM) has transformed B2B marketing in recent years. ABM is a marketing strategy adopted by many companies to stay close to strategic customers and grow the accounts. It allows companies to identify and target specific high-potential accounts, profile key decision makers, trace relevant needs and problems faced in one […]

Transform customer acquisition strategies using personalized videos

The foundation of any business is its customers. Without their constant support and engagement, business infrastructures can crumble without notice. Needless to say, the acquisition and retention of customers are of great importance for a company. Acquisition, in particular, requires huge investments in time and money. A well-designed customer acquisition strategy is thus necessary to […]

How omnichannel video personalization can redefine customer experiences

The evolution of digital technology in recent years has significantly altered the ways in which businesses and customers interact with each other. Customers nowadays have a wide range of options available to access company information or their services. With the ease and comfort offered by digital technology, they are no longer limited to one channel […]

This 4-letter word and video are not taboo anymore

The language of business has changed. The most discussed and sought-after word in today’s digital business is the 4-letter word – DATA. Customers are leaving data trails across multiple touch-points in this highly data-driven world, which opens up immense opportunities for businesses to capture their attention, connect on a hyper-personal level, and engage deeper for […]