How personalized videos are improving brand trust and loyalty for businesses

It is well-known that businesses thrive on trust. Customers need to be able to trust not only the company and its services but also the people behind it. In today’s business climate, with most companies shifting online and relying on digital communications to connect with their customers, knowing how to foster trust with them is crucial. Customers these days are increasingly tech-savvy and selective about the attention they give to the world around them. Very few take the time to read promotional messages and advertisements that are generic. Under these circumstances, how can you spark their interest and loyalty, and build confidence in your brand?

One avenue to pursue is personalized video marketing.

Why ‘video’ in marketing
People are exposed to various kinds of content every day. However, only the most engaging ones can stop them from aimlessly scrolling through their feed, and pay attention. Video is one such form and if skillfully designed can be quite addictive. As visual creatures, video is also more memorable than other forms. A recent report highlighted that viewers retain as much as 95% of a message when they watch it in a video format compared to only 10% when reading it in text form. If utilized effectively, videos can be a powerful digital marketing strategy. It can give your business a chance to showcase the products and services clearly, maybe add an emotional theme, and an effective call-to-action for higher conversion or just make them feel good about the information shared. Its accessibility across all digital platforms also makes it an ideal fit for all your marketing needs.

Why ‘personalized’ in video marketing
We live in a fast-paced world where customers are exposed to a wide range of information every moment. If you wish to hold their attention for even a limited period, personalization and contextualization is key. According to a recent study, 87% of consumers surveyed said that personally relevant branded content positively influences their feel for a brand. By simplifying your marketing content to only include information pertinent to each customer, you can draw their attention effortlessly. Ultimately, prioritizing personalization can make your customers’ life easier and leave a positive impression of your brand.

Personalizing the customer experience
By personalizing your marketing, you can also predict your customers’ needs and provide customized guidance. Another study showed that 85% of customers were influenced by personalized home page promotions while a whopping 92% of customers were influenced by personalized shopping cart recommendations. When people are introduced to a variety of options, it can occasionally lead to anxiety in choosing and cause them to pause their purchase. By providing personalized recommendations based on their previous purchases, preferred brands, viewed items, you can slowly nudge the customer along their journey.

In the long run, all customers want to be understood and heard by brands that matter to them. Knowing that their needs are recognized and their best interests are kept in mind, raises the brand value significantly for them. By personalizing your content, you can engage in distinct one-on-one conversations with your customers, emphasizing their concerns, and thus ensuring customer satisfaction which is a vital factor in business, guaranteeing higher customer retention and confidence in a brand. By personalizing your content and making it visually engaging in a video, you can build a strong rapport with your customers which can extend to a lifelong relationship.

GoCampaignVideos – a platform for personalized video marketing
GoCampaignVideos is an automated platform that aids companies to build higher customer engagements, drive conversions, and improve brand loyalty by tapping into the power of customer data integrated with dynamic videos. A SaaS-based video personalization platform, GoCampaignVideos is suitable for all types of businesses where maintaining superior customer relationship is important. Rather than a monologue, start a dialogue with your customers using personalized videos and gain their trust.

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